eternal image studio editorial shoot seaford beach adelaide

Sell a lifestyle not a product, create your vision

“People don’t buy products anymore, they buy a lifestyle!”

If you really want to reach out and connect with your clients, you need to bring them closer let them feel why you do what you do and see your vision.

Taken from 2012 editorial shoot for Eternal Image Studios, hair studio, Henley Beach.

In todays consumer market, your clients need more than a safe shot to commit. Bring people closer to your brand, show them more of the story thats sits behind and help them to see your vision and connect to you. I aim to not only sell your product, but to sell your story behind it.  To book a full personal & business branding session, get in touch so we can start to create your vision!

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Open Shutter Night: The Model – Elita


Hi everyone!

So why don’t we take a look at our first confirmed model for the Open Shutter Night

Elita is an Adelaide based model & promo girl. She’s also a co-owner of a tattoo studio.
She is also a Miss Inked 2015 Finalist!

I can’t wait to shoot with Elita, I know she’s going to be super creative in the studio and a pleasure to work with.

If you want to know a little more about Elita, check out her interview with Inked Magazine below, or her Facebook page

Im so pleased to be having Elita shoot with us at the Open Shutter Night and I’m looking forward to having a chat with her soon. Remember, its networking so bring your business cards and start planning further shoots! Port Noarlunga… Hold on tight!

Open Shutter Night: $40 per photographer
Date: Thursday 2nd July
Time: 7pm until 10pm
Location: Port Noarlunga Arts Centre


(images supplied credits to: Top image – Black Canvas Photographers Bottom image – Avalon City Imaging)

Open Shutter Night July 2nd 2015

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So hey everyone!
Ive spoken to a few of you via email… but heres a heads up on July Open Shutter Night session.

Venue: Port Noarlunga Arts Centre, South Australia

Date: Thursday 2nd July

Time: 7pm-10pm (for photographers)
Bookings are on first come first served basis, I have to limit the session to a minimum of 10 photographers to run the session. I hope you understand.. one to cover cost and two, its all a part of the vibe and networking experience..
I have a model and makeup and hair stylist confirmed so looking for one more model for sure. Models start makeup at 5pm (models $20 each)
Shooting session begins at 7pm so photographers please feel free to come a little before to start the networking. Shooting goes through until 10pm so plenty of time to make some awesome pictures. (photographers $40 each)
Its not a workshop, its a creative working network to bounce thoughts and ideas around.. Learn from each other.  Of course, I will start the night with a setup, but I do encourage people to play and change things as we go, experimentation is the key to life and art!
Bring any camera equipment you need for the eve, Lighting is already provided and flash triggers (if you shoot Sony/Minolta, if you can, please bring a hotshot adapter for the trigger, as you may need this as my triggers are for Nikon and Canon… or give me a shout and I’ll see if I can help.  Plus I do have sync cables too)

I hope to confirm the session by next Sunday 21 June. If you want to book a space, please get in touch and I will forward payment details to you. Payment is confirmation of you space and is fully refundable if the session does not go ahead due to low numbers or other issues. However it is not refundable in the case of a forgotten or missed session
Any questions please email me at  or call 0401608853 and I’ll help.
keep an eye out in the group for updates!

Check out the Facebook group here!

I feel it’s an amazing opportunity if you are an Adelaide photographer! Cant wait to see and start creating with you!


Personal Branding Headshots

Why a professional headshot?

A carefully chosen personal profile image is a key part of publicly representing yourself, your brand and your business. As humans we are visual, the first thing someone will see is your image, it’s your chance to make a great first impression. You owe it to yourself and your career or business, you work hard on everything else right?  Like all first impressions, your headshot should instantly give a feel for who you are and what you represent, its a little bit like a handshake.  It needs to look and feel like you, genuine, and more relaxed headshots are the way forward. 

Don’t take yourself too seriously. Relax and show your personality.

Your business and personal brand promotion is not the place for a selfie or a party candid,  if you want to be perceived as professional, you should look professional, no matter how great you think you look, any headshot that has other people’s body parts cropped out around your head will bring you down.  Yes, selfie’s are fun.. and fine for memories and friends, but a quality headshot really should be used in your personal branding.

Lighting is important.  If you use natural light, never shoot at midday…its a strong source and creates harsh shadows. If you’re indoors, window light can be amazing, try a combination of natural and artificial light, it often works very well.

Try losing the suit and wear something that promotes what you do and your style.

Framing plays a big part in the image, make sure horizons are straight, move the clutter and anything in the background, distractions like this can be overwhelming and take focus away from you.  Keep it clean and simple.

Work with a few angles, we do have good and bad sides and angles,once you have taken a few look through and make sure that you have chosen the best angle.

Clothing is very important and depending on what you do will make a big impact on results!  Wearing anything with words, may just confuse the image and again take that focus from you.  You might want to steer clear of complicated patterns, stay with solid block colour or subtle patterns. 

Regular updates are important, once every 8 months to a year is a good rule of thumb. Any changes in your personal branding that you make or a career change may also create a need for an update too.

A professional photographer with an eye for detail and quality, both in studio or on location will provide a professional photo session and high quality edited images.  For anyone taking his or her career seriously or that may be self-employed, this is a very small financial investment to be able to have a professional headshot that can be used for personal branding.

It’s up to you on how to proceed and whether or not it is time to update your headshot. Maybe you already have an awesome set of personal branding images, thats great news!  but maybe a friend or colleague may not have?  Make a difference for someone else and please share this article.

Lee Knowles Photographer.  LKFOTO


A Port Noarlunga Photographer making quality professional portraits South Australia wide

The Meeting

A short moving picture…